Connect with content marketing

In the battle to win a customer’s attention, content marketing can be a powerful weapon. Done well, it connects with customers at every point in their journey, inspiring action along the way. Successful content marketers are able to create content and manage its distribution, choosing the right channels at the right times.

Why earn a credential in content marketing?

As your content marketing skills connect organisations to their customers, they can connect you to job opportunities. The Content Marketing Credential will:

Depending on which level you achieve the credential in, it could lead to credit towards a post-graduate qualification at Deakin.

We offer this credential in partnership with the Association for Data-Driven Marketing & Advertising.

Help us find you the right credential level

Select the statement that best describes you

Content marketing

Practitioner

To earn the Content marketing Practitioner credential, you will need to demonstrate that you:

  • Explore and apply innovative tools and platforms to improve content creation
  • Communicate solutions and recommendations that satisfy your core message and target audience
  • Use the customer lifecycle to establish how content can enhance the customer experience
  • Manage project schedules and recourses for content projects

To learn more about this level, please download the Practitioner guide

$550

(AUD inc GST)

Enquire now

Content marketing

Advanced

To earn the Content marketing Advanced credential, you will need to demonstrate that you:

  • Ensure content optimises brand development and marketing activities
  • Direct, manage and report on content development team work
  • Produce effective and innovative content strategies
  • Present concepts in an effective and engaging manner to stakeholders
  • Standardise content models

To learn more about this level, please download the Advanced guide

$550

(AUD inc GST)

Enquire now

Content marketing

Expert

To earn the Content marketing Expert credential, you will need to demonstrate that you:

  • Interpret data and ideas to develop and drive high level strategies and content visions
  • Engage with decision makers to establish content requirements
  • Direct content development and delivery
  • Maintain content’s positive contribution to your organisation

To learn more about this level, please download the Expert guide

$550

(AUD inc GST)

Enquire now

"My credential certifies what I can offer to anyone interested in collaborating. It's a legitimate form of evidence that’s requested by many companies during the selection process."

Samuel Lopez-Lago Ortiz
Critical Thinking credential