Creative marketing stands out

With so much competition for audience attention, marketing must be creative to cut through the noise. Creative marketing involves innovative ideas that speak to target audiences and inspire them to act. The skills required to do this can also benefit organisations in other ways, from problem solving to product development.

Why earn a credential in creative marketing?

As creativity becomes increasingly valuable in the workplace, a creative marketing qualification can make you stand out. The Creative marketing credential will:

Depending on which level you achieve the credential in, it could lead to credit towards a post-graduate qualification at Deakin.

We offer this credential in partnership with the Association for Data-Driven Marketing and Advertising.


Help us find you the right credential level 

Select the statement that best describes you

Creative marketing

Bachelor-aligned

To earn the Creative marketing Bachelor-aligned credential, you will need to demonstrate that you:

    Create and present concepts or ideas to meet creative briefs
    Coordinate input into creative projects across your team and stakeholders to attain higher standards of creative marketing
    Demonstrate and apply creative knowledge to existing and new media
    Ensure creative decisions align with campaign and business results
    Ensure creative projects meet budgets and timelines and produce the desired business outcomes.

To learn more about this level, please download the Bachelor-aligned guide

$495

(AUD inc GST)

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Creative marketing

Pre Masters-aligned

To earn the Creative marketing Pre Masters-aligned credential, you will need to demonstrate that you:

    Run creative sessions, processes and idea creation for your team to deliver creative projects
    Shape and drive creative output
    Oversee platform and technology use to satisfy creative briefs
    Explore innovative tools to improve your team’s creative outputs
    Organise post production delivery and review activities for creative projects.

To learn more about this level, please download the Pre Masters-aligned guide

$495

(AUD inc GST)

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Creative marketing

Masters-aligned

To earn the Creative marketing Masters-aligned credential, you will need to demonstrate that you:

    Lead creative marketing development
    Coordinate input from external stakeholders to ensure creative projects are completed successfully
    Ensure the creative output of other people satisfies the relevant briefs and audience requirements
    Inspire and contribute to the development of other creative people
    Collaborate and strategise with others on creative projects.

To learn more about this level, please download the Masters-aligned guide

$495

(AUD inc GST)

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"My credential certifies what I can offer to anyone interested in collaborating. It's a legitimate form of evidence that’s requested by many companies during the selection process."

Samuel Lopez-Lago Ortiz
Critical Thinking credential