Customer experience drives success

Customer experience has emerged as the single most important differentiator for businesses. Companies are recognising the need to properly understand their customers. And those who place the customer at the centre of everything they do – from the product itself to the packaging, advertising and overall service – are the ones that stand to succeed.

Why earn a credential in customer experience?

Almost 90 per cent of companies compete primarily on customer experience. It is the most important differentiator for them, and it could be for you too. The Customer experience credential will:

Depending on which level you achieve the credential in, it could lead to credit towards a post-graduate qualification at Deakin.

Help us find you the right credential level

Select the statement that best describes you

Customer experience

Practitioner

To earn the Customer experience Practitioner credential, you will need to demonstrate that you:

  • Develop customer experience touch points and review what you’ve implemented to track results
  • Analyse, interpret and use insights to improve customer experience and achieve better outcomes
  • Use your leadership abilities to foster a customer-centric culture

To learn more about this level, please download the Practitioner guide

$550

(AUD inc GST)

Enquire now

Customer experience

Advanced

To earn the Customer experience Advanced credential, you will need to demonstrate that you:

  • Communicate your organisation’s customer experience metrics to promote a customer-centric culture
  • Hold others accountable to customer experience goals and targets
  • Champion the use of technology and systems to identify, capture and report customer experience data
  • Research, gather and use intelligence data to measure success, validate ideas and prioritise opportunities to improve the customer experience

To learn more about this level, please download the Advanced guide

$550

(AUD inc GST)

Enquire now

Customer experience

Expert

To earn the Customer experience Expert credential, you will need to demonstrate that you:

  • Collaborate with people to ensure business-wide alignment and accountability for customer centric outcomes
  • Lead the development of a customer experience strategy
  • Hold others accountable for delivering on customer experience initiatives
  • Oversee investigations into factors affecting the current and future customer experience
  • Communicate customer experience insights to influence decision making and investment priorities

To learn more about this level, please download the Expert guide

$550

(AUD inc GST)

Enquire now

"My credential certifies what I can offer to anyone interested in collaborating. It's a legitimate form of evidence that’s requested by many companies during the selection process."

Samuel Lopez-Lago Ortiz
Critical Thinking credential