Go direct with data-driven marketing

Organisations collect so much data. But despite the power this presents, it is not always used to its maximum potential to drive marketing directly to the right audience at the right time, with the right message. This saves organisations time and money, making it an essential skill for the modern-day marketer.

Why earn a credential in data-driven marketing?

With proven data-driven marketing expertise, organisations will know they can trust you with their marketing budgets. The Data-driven Marketing Credential will:

Depending on which level you achieve the credential in, it could lead to credit towards a post-graduate qualification at Deakin.

We offer this credential in partnership with the Association for Data-Driven Marketing and Advertising.


Help us find you the right credential level

Select the statement that best describes you

Data-driven marketing

Bachelor-aligned

To earn the Data-driven marketing Bachelor-aligned credential, you will need to demonstrate that you:

  • Use platforms and systems to gather relevant data on current and anticipated trends in marketing
  • Build campaigns to support planned marketing strategies
  • Develop comprehensive product and channel knowledge to effectively complete segmentation and grouping
  • Work with others to develop, test and review data models and solutions to achieve higher standards of data-driven marketing.

To learn more about this level, please download the Bachelor-aligned guide

$495

(AUD inc GST)

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Data-driven marketing

Pre Masters-aligned

To earn the Data-driven marketing Pre Masters-aligned credential, you will need to demonstrate that you:

  • Identify data solutions and models to measure campaign success, end-to-end customer experience and business performance
  • Review campaign performance and commercial success to improve marketing campaigns
  • Maintain a business-wide perspective on data architecture and the relationships between various systems and platforms
  • Monitor trends and digital disruption to predict product, solution and partnership opportunities.

To learn more about this level, please download the Pre Masters-aligned guide

$495

(AUD inc GST)

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Data-driven marketing

Masters-aligned

To earn the Data-driven marketing Masters-aligned credential, you will need to demonstrate that you:

  • Lead the development of data research and frameworks to benchmark, measure and model customer insights or business performance
  • Drive the development of new solutions and models based on data
  • Drive the commercial and strategic direction based on the global market and competitor trends
  • Lead the development of data collection and marketing metrics
  • Contribute to shaping technology investment based on business targets and marketing strategies.

To learn more about this level, please download the Masters-aligned guide

$495

(AUD inc GST)

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"My credential certifies what I can offer to anyone interested in collaborating. It's a legitimate form of evidence that’s requested by many companies during the selection process."

Samuel Lopez-Lago Ortiz
Critical Thinking credential