Making digital marketing matter

Consumers’ digital preferences are constantly changing as digital platforms and channels continue to emerge. This challenges organisations, which must understand where their audience is and how to reach them there in order to remain relevant. By achieving this, they can realise digital marketing’s greatest opportunity – to build deeper, more connected relationships.

Why earn a credential in digital marketing?

A digital marketing qualification will demonstrate your ability to build relationships between brands and consumers through digital mediums. The Digital marketing Credential will:

Depending on which level you achieve the credential in, it could lead to credit towards a post-graduate qualification at Deakin.

We offer this credential in partnership with the Association for Data-Driven Marketing and Advertising.

Help us find you the right credential level

Select the statement that best describes you

Digital marketing

Practitioner

To earn the Digital marketing Practitioner credential, you will need to demonstrate that you:

  • Monitor and assess factors affecting digital marketing to make recommendations for innovations and improvements
  • Consult with stakeholders and analyse data to identify effective digital media solutions
  • Monitor and ensure compliance of digital marketing activities within your team
  • Assess marketing technology platforms for business need.

To learn more about this level, please download the Practitioner guide

$550

(AUD inc GST)

Enquire now

Digital marketing

Advanced

To earn the Digital marketing Advanced credential, you will need to demonstrate that you:

  • Develop and communicate actionable insights into digital marketing programs and strategies
  • Scope and design marketing technology to deliver digital marketing
  • Integrate digital marketing activities into a broader marketing plan
  • Review programs to ensure workforce capabilities match digital business requirements.

To learn more about this level, please download the Advanced guide

$550

(AUD inc GST)

Enquire now

Digital marketing

Expert

To earn the Digital marketing Expert credential, you will need to demonstrate that you:

  • Lead the construction and implementation of an integrated digital marketing strategy and roadmap
  • Enhance collaboration and partnerships to secure new or improved channels
  • Ensure and manage adherence to secure, compliant and efficient data and technology management policies
  • Drive innovation and continuous improvement to digital marketing platforms and processes
  • Define company, industry and global trends to rapidly transform a marketing strategy.

To learn more about this level, please download the Expert guide

$550

(AUD inc GST)

Enquire now

"My credential certifies what I can offer to anyone interested in collaborating. It's a legitimate form of evidence that’s requested by many companies during the selection process."

Samuel Lopez-Lago Ortiz
Critical Thinking credential